How to market your Business’ Online tools.

Digital tools, like online shopping, digital design tools and virtual videos for homes, have great potential to increase your customer value, improve website traffic, and does wonders for your SEO. For customers to effectively use these digital tools, it should already be tailored for your audience, especially the functionality of the tools.

Factors to consider when designing these tools includes digital literacy of your customers. If they lack the ability and knowledge of the digital world, try to keep it simple. It should reduce your customer’s workload, and not increase the work. The best tools are user-friendly, integrates well into audiences’ lives and always meet their needs and requirements.
After you designed and build this amazing digital tool, people need to be informed about it. Use all available channels, such as websites, social media platforms and online advertising, to get the news out there. Consider asking for testimonials or even bloggers for an honest and personal review of the tool. Email marketing is still a prominent and an effective way to promote your work. Create a series of email marketing campaigns around your online tool and integrate it into your emails. If you directly link it to the email, subscribers will have quick and convenient access to it.

Now, once your customers start using the online tool, it’s performance needs to be tracked. Consider heatmapping your tools to track and view the tools performance. Heatmaps provides valuable information on how people are using these tools. Conclusions are made on the functions used the most or which of these functions are popular under your customers. Over time you will be able to formulate a clear picture of the user behaviour and make adjustment to your tools, accordingly.

If your business created such a digital tool but no one knows about, get in touch with us! We offer expert digital and social media marketing services, perfectly tailored for your needs!

How can social media impact your career?

Do you think your personal post on social media can affect your career? No? Think again! Your employer can fire or suspend you for inappropriate, insensitive, and racist posts shared on social media, even if it has nothing to do with their business.

Bradley Workman Davies explained that the primary reason behind this is that customers associate businesses with its employees. Thus, unsuitable content posted by employees can reflect negatively on the directors, the business, and the company can start losing loyal customers. In recent years, several incidents made headlines when employees were fired or suspended for their social media posts. One of these incidents includes the media personality, Gareth Cliff who has been booted off Idols for inappropriately tweeting on freedom of speech during the Penny Sparrow race debacle. The followers misunderstood his tweet and assumed that he supported Sparrow’s right to label black beachgoers as monkeys.

Employers don’t necessarily take action against an employee because they breached their contract. It can also be based on the broader category where the employee’s conduct could be seen to have the intention, or effect of breaking the trust relationship between the two parties.

Don’t let your career suffer under your social misconduct on social media, and shatter your working relationship with your employer. According to CareerCast you should avoid sharing complaints about your job on Facebook, the whole world can see it, including your boss and colleagues. Similar to complaining about your job, mocking your customers can have an equally bad effect on your relationship with your employer. These complaints will show the company in a bad light, having a negative impact on its brand image. CareerCast further states to never post photos of you using alcohol, your customers or fellow colleagues might get the wrong idea and complain to your boss. Steer clear of inflammatory and racist comments that are meant to offend another person or group. The board of directors may not find your comments amusing and it can cost you your job. Lastly, always use appropriate, faultless language and grammar. It might not seem like a big deal using texting language on social media but your employer might think otherwise.

Stay on your employers’ good side and manage your social media accounts like pros! Contact us for quality online marketing services including social media management, digital marketing strategies and SEO services.

Facebook Retargeting

Have you ever desired to have a greater ROI on your Facebook? Maybe your returns are not matching the numbers you predicted? Have you thought about Facebook re targeting ads?

 

Facebook re targeting allows you to reach your online visitors with the use of customs ads on Facebook. This article will help you discover recent information and findings found from Facebook re targeting.

 

We live in a day and age where a huge population of the world is on social media. It is almost evident that any Facebook user has come across Facebook re targeting. However, that doesn’t mean that everyone knows how to make use of it.

 

Of all the years that you have been active on social media. Have you ever noticed that after visiting a website, suddenly an advert associated with the very same website you visited pops up on your Facebook feed or other social media apps? It can make one wonder as to how much of a “coincidence” this really is I suppose? Well we can boldly say that there is no magic involved in this.

 

When you visited the website initially, a code was put into your browser history which then allows it to follow your every step around the Web. When you then decide to view a different website or scroll through your Facebook feed, the code then triggers those sites to show the initial sites adverts.

 

Retargeting is basically the online version of one of the most basic sales and advertising principles of what is known as the follow-up. Your website only has one chance to convert without retargeting. Although these ads have codes that allow for them to pop up whilst scrolling through the net. All motivation or power to revisit the site depends strictly on the visitor.

 

Retargeting releases your website and allows your website to free itself from that one static location. Allowing your website to roam the Internet freely, where you can follow customers with an intriguing ad.

Streamline Activity

Social media tasking is indeed an important area of business but can consume a huge portion of your time. Time that can be spent on other activities. Have you ever thought about streamlining your activities?

 

 

 

IFTTT (If This Then That) is a service that allows you to automate tasks between applications and social networks. A service that is absolutely free. This article serves the purpose to help you create IFTTT recipes in order to save time on social media marketing.

 

 

 

The first thing that needs to be done is to sign up for a free account or log into your existing account.

 

 

 

In order to create a task, you need to create a new recipe. It allows you to define a trigger for your task as well as to take action once the task is triggered. Let us use an example. Perhaps you want to receive a custom email every time someone mentions your username and asks a question on a social media platform like Twitter. You will need to create a new recipe. To configure the trigger, you need to click on the “this” link.

 

 

 

You will then see a list of channels that you will be able to connect to. These Channels are just the apps that IFTTT allows you to configure tasks between. All you need to do is Scroll through the channels or simply use the search bar to find the specific channel you are     looking for. In our case, it would be Twitter.

 

 

 

Once Twitter has been chosen as the channel, you will need to choose a trigger action. If it is your first time using ITFFF, you will have to connect your Twitter account to give IFTTT permission to operate. Once that is sorted, select a specific trigger for your recipe.

 

 

 

For this example, you will need to choose the New Tweet From Search option. Once the New Tweet From Search option is selected, you will need to complete the trigger fields. This will notify IFTTT on what to look for as a trigger. Regarding our example, the trigger is a search for your username as well as a question mark in a tweet.

 

 How to make use of keyword optimization

 Have you ever wondered how one can increase their social media interactions? How do you go about attracting more people towards your social media platforms? Are there any secrets as to how this can be achieved? 

 

 

 

Well, some might call it a “secret” if you are one to take it to the extreme. However, it is officially known as Keyword Optimization. It all comes down to knowing how to use keywords in order to create more traffic towards your social media platforms.       

 

 

 

Let us use Facebook as a common example. When it comes to Facebook pages, you might have realized that most of these pages appear in Google search results. 

 

 

 

These Google search results use the Facebook page name, short or brief description, number of likes on your page and the number of people interacting with your page. When it comes to keyword optimization, Facebook pages with keywords used in the name, are usually ranked higher on Google search.    

 

 

 

Let us assume that you are a car dealership owner and you need your Facebook page to receive a higher ranking on Google search. The most common word used in this situation would be the word “cars”. Making use of the before mentioned keyword will allow your Facebook page to be found much easier. 

 

 

 

The use of keywords is a huge advantage but as mentioned earlier, it is not the only statistic used in order to receive a higher Google search ranking. However, it is a statistic that you can control. 

 

 

 

With all that has been mentioned, there are still different methods used for your Facebook page to be seen in a Google search or in a Facebook search. If you want your page to come up on a Google search then the keyword used needs to be found on your pages name. If you want your page to be found on a Facebook search then the keyword used needs to be on your page’s subcategory.      

 

 

 

We hope that this information will help you grow your social media presence to its fullest potential.

 

Does social media render a ROI on small businesses?

We live in a day and age where social media is the forefront of world communication.  In a Matter of seconds, your daily Facebook, Twitter or Instagram post can reach a vast amount of people all over the world. Arguably one can boldly say that the era of physical and direct communication is slowly becoming a thing of the past.

With the prospect of reaching out to millions of people and it only being click of a button away; You would most likely predict that the next form of marketing would be through the usage of social media. It is quite a fitting pair , considering that business is all about reaching out and tapping into new markets.

We all know that “mainstream” businesses enjoy the full benefits of social media. Well, what about small businesses? Just how good is the ROI (return on investment) regarding social media marketing when it comes to small businesses?

In April 2015, small business directory Manta surveyed 540 small business owners in order to gather up some insight regarding their social media ROI. Fifty-nine percent of the small businesses surveyed reported that they did not see the ROI on social media marketing. The other forty-one percent reported that they indeed saw a ROI regarding their social media marketing. You might be wondering just how much ROI these businesses have actually experienced? The survey showed that seventeen percent of the businesses that received ROI only received less than $100 which in Rands, serves up to R1314. 06. The other fifty-seven percent received less than $1000 (R13142.40) for their work and budget. One-third of the forty-one percent reported an out earning of $2000 (R26285.70) on their social media marketing expenses.

Based on these findings – adding that this survey was based on findings from using Facebook, we can conclude that in general cases, small businesses find it hard to generate a ROI using social media marketing. Is it simply a case of wrong strategic marketing or the simple fact that the bigger brand always wins?

 

Marketing on LinkedIn

LinkedIn is a social network focused on connecting professionals together. You might already know that, but what might not be aware of is how it is a powerful tool for expanding your reach and improving your business.

Here are 8 tips for marketing on LinkedIn

1) Get Valuable insights from LinkedIn Publisher Stats
The LinkedIn Publisher Stats Feature offers you information such as:
• How many people are viewing each post.
• The length of life of each post.
• Reader Demographics
• Who is engaging with your posts
But how does this info help you the business owner?
Using these stats you can find out if you are reaching your target market and if there are niche markets, and individuals you may have not previously considered targeting.

linkedin-publishing-analytics

2)Invest in the Sales Navigator
The Sales Navigator helps you identify potential buyer and prospects. In addition, it helps you engage with decision-makers more effectively, by providing real insights into what potential buyers care about.

sales-navigator-announcement

Reach without engagement means nothing.

Although the Sales Navigator will cost you money, it is worth it. It can help trigger sales conversations. You can even set up event triggers, which could help you capture more sales leads.

3) Network on the Go
LinkedIn has developed a variety of apps for smart phone or tablet, by posting content to LinkedIn using these you can increase the awareness of your brand. Nurture relationships and connect with others while on the go
The LinkedIn connect app is just one example, and it is a great tool for connecting with prospects, thought leaders as well as congratulating those you know on birthdays promotions and appointments.

linkedin-tips-apps

4) Optimise your LinkedIn Profile for SEO
Optimise your profile to connect with 364 000 000 people. It is easy just follow these four easy steps. It works well.

1. Add your 3-4 most important target SEO keywords at the top of the LinkedIn company page description. Separate keywords using a special character such as a *. Try to keep it to 90-100 characters.

2. Add a double space and use 150-160 characters to write a compelling sentence about your company. Also include your 2-4 most important target SEO keywords.

3. Next, add a double space again and provide an extended version of the information about your company. We recommend you use about 5-7 variations of your primary target SEO keywords.

4. Google pays quite a bit of attention to the Specialties section of your LinkedIn company page. You have 256 characters and multiple fields available to add your primary and additional SEO target keywords. Use them well.

If it is on the net, it should be optimized for SEO.

linkedin-publishing-analytics

5) Market Cleverly
When posting on LinkedIn, research and engage with new users before reaching out with appropriate content to create sales leads.

Here’s what we recommend:

1. Research, find, join and connect with related groups within your niche market.
2. Join the conversation. Like posts and comment with useful insights. Note what’s trending and write it down.
3. Reach out directly. Connect with new people via profile email or InMail. Then, share related, helpful insights. Create content that you can place on your blog, video channel, podcast or in a LinkedIn post. Drive visitors back to your website. Also, remarket where you can, to continue to build your audience.

6) Develop Authority
Write articles about your own business, industry expertise or career experiences to differentiate your company and stand out. Become an influencer.

Here are three simple reasons to publish content on LinkedIn.

1. Position yourself as an industry expert, as the go-to expert in your industry.
2. Increase your reach; you will earn more followers that way.
3. Generate new leads; include a simple call to action either within the post or at the end of your bio section.

LinkedIn content

7) Keep Track of the Profiles you Visit
Use Dux-Soup. Dux-Soup lets you export a .CSV file of every LinkedIn profile you’ve visited in any given time frame. This .CSV file contains the name of the person whose profile you visited, his or her LinkedIn ID, job title, company name, location, email and phone number.

With one CSV file you can track all the messages you have sent, profiles you have visited and invites you have sent. This makes reporting a lot simpler.

Dux-Soup does cost $15.00 per month, but if you are thinking of doing a large amount of marketing on LinkedIn, it is worth the extra R150 rand. By making reporting easier your LinkedIn marketing will become more efficient.

Dux-Soup

8) Manage Your Company page like a Hero

The new LinkedIn Company Page Notification Center streamlines how you manage your company page, and helps you better understand what content works and what doesn’t.

Open new Company Page Notification Center dashboard, and you:
• Get an overview of how many likes, comments and shares you’ve received on the updates on your company page and also see how often your company has been mentioned by LinkedIn members.
• View every publicly shared mention of your company on LinkedIn
• See all of the most recent likes, comments and shares your company has received in a single view
• Comment and like as a company representative in response to mentions about your company.

With better insight into how the content and messaging on your LinkedIn company page is performing, you can make better decisions around which types of content to post to better engage with your audience.

LinkedIn-notification

In Conclusion

Marketing on LinkedIn is the best way to up your business game. The platform is constantly making improvements, so businesses owners can get more out of it. Explore LinkedIn’s tools, tips, and apps to see which ones work best for you.

Should you have further questions on LinkedIn Marketing, or other Social Networks get in contact with us at digital@catchthebeat.co.za

The Google Relationship

Most people do not really know the meaning of SEO (Search Engine Optimization) or what the process entails. It’s the new “buzz” word within all business circles; however no one truly understands what it is or why it is so important. When trying to explain that it is Google’s bots crawling the site, the responses usually are, “NO, we don’t want Viruses on our site” or “Your technical terms means nothing to me – get to the point.” Continue reading “The Google Relationship”

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