Category: Online Marketing

What Good Personalisation Look Like To The Consumer

‘Personalisation’ started out as the in-store sales assistant who could instantly infer basic information about their customers, as well as. learn about their preferences and offer them advice throughout the browsing and buying journey. With the dawn of the digital age, retailers sought ways to replicate this one-to-one approach, whilst catering for far larger numbers […]

What voice innovation mean for search marketing

Voice-controlled devices introduced a newfound level of convenience with families relying on gadgets, such as Amazon’s virtual assistant – Alexa, to play music, check the weather, turn out the lights, and search for facts. These devices also changed consumers online purchasing behaviour, although it’s usually simple commodities. Furthermore, Google had some exciting breakthroughs at the […]

How to integrate Video into your Digital Strategy on a tight budget

It is the year of mobile videos in the marketing world, where it quickly picked up momentum and customers can’t go without their daily dose of digital videos. Time spent on smartphones has continued to increase, and according to marketing statistics, more than 75% of video viewing is mobile. What does this mean for businesses? Clearly, […]

2018 is the year of less waste and more Measurable Marketing Campaigns

Marketers believe that nearly 30% of their marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. With marketing budgets under more and more pressure in today’s fast-paced and channel rich sector, the need to stamp out wasted marketing efforts has never been greater. Measure your metrics, measure your success – If […]