Increase your client for better position of Business

Every email your business sends will fall into one of these three categories:

  • Transactional Email - Emails sent containing information about a transaction or a process such as shipping notifications, purchase receipts and support tickets. According to Experian, the average revenue per transactional email is 2X - 5X higher than standard bulk email. Most marketers are underutilizing this type of email.
  • Relational Email - Any email that follows through on a promise made to a subscriber including new subscriber welcome emails and newsletters containing valuable content.
  • Promotional Email - Emails sent to generate leads or sales including sale announcements, webinar or event announcements and new product releases.

Each of these email categories has an obvious primary goal: • Transactional email provides customer service. • Relational email increases engagement and nurturing. • Promotional email is responsible for generating sales.

Each of these email categories has an obvious primary goal:

Transactional email provides customer service.

Relational email increases engagement and nurturing.

Promotional email is responsible for generating sales.

But each category of email actually accomplishes much more than its primary purpose. In addition to these obvious primary benefits, email also provides brand awareness, lead generation, and an increase in the retention of your existing customers.

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