THE CUSTOMER VALUE JOURNEY
During this process we take the Doctor-Patient approach. We find out what your NEED is! What the company or brand specifically has to accomplish. Our journy starts with a 73- Point Check list and create a whole marketing strategy from it.
Thus: Customer acquisition strategy first, marketing execution second
Companies ask us these questions everyday: can you help us with SEO? Can you manage our social media pages? Can you build us a website? Sure, we can do all of those things, but before you waste precious marketing dollars on a standalone digital strategy that doesn’t align with your sales objectives, you need to first map out how you will drive website traffic, convert leads, acquire customers, and maximize profits. This requires an integrated approach to digital marketing that utilizes multiple online strategies at specific stages of your customer’s journey. The key factor to consider is, how, through which digital strategy, can you add undeniable value to your customer at each stage of the journey? To create a successful, integrated digital marketing campaign, you need to first map your Customer Value Journey.