Digital tools, like online shopping, digital design tools and virtual videos for homes, have great potential to increase your customer value, improve website traffic, and does wonders for your SEO. For customers to effectively use these digital tools, it should already be tailored for your audience, especially the functionality of the tools.
Factors to consider when designing these tools includes digital literacy of your customers. If they lack the ability and knowledge of the digital world, try to keep it simple. It should reduce your customer’s workload, and not increase the work. The best tools are user-friendly, integrates well into audiences’ lives and always meet their needs and requirements.
After you designed and build this amazing digital tool, people need to be informed about it. Use all available channels, such as websites, social media platforms and online advertising, to get the news out there. Consider asking for testimonials or even bloggers for an honest and personal review of the tool. Email marketing is still a prominent and an effective way to promote your work. Create a series of email marketing campaigns around your online tool and integrate it into your emails. If you directly link it to the email, subscribers will have quick and convenient access to it.
Now, once your customers start using the online tool, it’s performance needs to be tracked. Consider heatmapping your tools to track and view the tools performance. Heatmaps provides valuable information on how people are using these tools. Conclusions are made on the functions used the most or which of these functions are popular under your customers. Over time you will be able to formulate a clear picture of the user behaviour and make adjustment to your tools, accordingly.
If your business created such a digital tool but no one knows about, get in touch with us! We offer expert digital and social media marketing services, perfectly tailored for your needs!