How to integrate Video into your Digital Strategy on a tight budget

It is the year of mobile videos in the marketing world, where it quickly picked up momentum and customers can’t go without their daily dose of digital videos. Time spent on smartphones has continued to increase, and according to marketing statistics, more than 75% of video viewing is mobile.

What does this mean for businesses? Clearly, it is time for businesses to incorporate video into their marketing and advertisement efforts. However, many simply don’t have the time or resources to be spending on video creation, and that can be a major roadblock on the quest for video. Luckily, nowadays businesses and marketers alike can get easier access points to video creation, options that not only help them stick to a reasonable budget but also help them adopt video rapidly.

Don’t adhere to strict definitions: These days the entire definition of video is changing, it is not just for long-form TV advertisement and 30-second pre-roll videos. Think about Instagram and Facebook Stories, Carousel, and Canvas, where videos are stringed together with multiple still images into a slideshow or a rotation. Additionally, visuals like cinemagraphs and boomerang clips also create the desired effect of video in that they grab consumers’ attention as they move.

Do keep it real: Businesses should bring in real content like behind-the-scenes footage that shows how a product is made or a simple product demo filmed with a smartphone. Consumers are more relaxed with the idea that videos don’t have to be a big production.

Don’t drag it out: Businesses and their brands must keep video advertisement short and snackable to ensure their message doesn’t fall on deaf ears. Consumers resonate better with brands that push out the short-form video over brands that adhere to long-form content.

Do play around: Automation enables businesses to test their campaigns and get insights into real-time events, seasons, holidays, and trends. The best-performing video ads will always be the ones that have the most relevance to consumers.

In conclusion, video doesn’t have to be done with a large and expensive production crew. Businesses, big or small, can utilize video advertisement, especially on social formats, like Instagram Stories.

Succeed with Social Media!

With Social media use growing by almost 20% each year, companies are increasingly asking for justification regarding social media budgets and what impact Social Media will have on their business. The big question on everybody’s mind is ‘How do you start a successful social media campaign?’
Social media content should add value and spark customer interests, seeing the same old posts is not going to cut it!

Followers are more likely to Unfollow your page. Business should develop a focused and fully integrated content strategy with clear objectives, timely goals, and metrics to measure the impact of their content.
In order to measure your campaign, you have to start with a simple goal. For instance, building an authentic audience, driving traffic to your website, or seeking potential customers. Once you have a goal you can start composing your message, what you want the target audience to know and experience. This can be planned around important dates throughout the year.

It is important to note that you must know what kind of content resonates with the chosen target audience. If you publish high-quality visual content, followers will more likely to organically share it with their followers and the spider-web of connectivity will grow. Rather undergo an in-depth study of your target audience to produce specialised content than publishing broad content that tries to please everyone. People want to be part of a specific community.

Over time you want to know how this social media campaign improved your business and sales. You’ll want to prove all your hard work has paid off! That is why implementing measurement tools are important, such as weekly and monthly reports. For instance, keep track of your follower count, engagement, and likes to measure the success of your campaign. Ultimately, your social media channels are there to give the brand a competitive edge. By simplifying the content process, gaining insight, and using data to determine the next step, you’ll build lasting brand loyalty.

Contact Catch the Beat for specialised social and content marketing services!

Incorporate Live Videos into your business strategy!

Today’s consumers are searching for unique experiences and engaging with brands on a more personal level. Video has become a key part of the marketing ecosystem, according to market researchers, mobile video is the fastest growing ad format globally. However, pre-recorded videos don’t deliver when it comes to customer engagement. Therefore, businesses should consider incorporating Live Videos into their marketing strategy!

Live Videos are regarded as one of the most engaging mediums for communication. Pre-recorded videos have compelling images and text, but it doesn’t facilitate the type of engagement generated by live streams. Live videos have become a significant marketing tool that can help strengthen the relationship between a brand and its followers. Social media is making it easier to take advantage of the live video trend, including Facebook’s release of live features to all users that enables any brand to use the technology.

When engaging with followers on social media, businesses should remember to offer viewers the ability to affect the content of a live stream, and creating a sense of being part of the event, using features such as polling and Q&As. Live Streaming can be more authentic than TV and Print advertisement because it is more relaxed and unedited. For example, the most watched Facebook live video was ‘Chewbacca Mom’, reaching a whopping 170 million views live and on replay.

How does a video showing a woman sitting in her car wearing a Chewbacca mask and laughing, attract such a large audience? Because viewers could share and engage with her joy, it made them feel good. Businesses can attract potential consumers by means of announcements which are so important to the core audience that they need to see it live, or live streaming backstage at a big event, extending the viewer access to a place, person, or experience that they wouldn’t normally have access to.

Evidence shows that live video can be an effective marketing technique capable of generating more meaningful engagement from viewers and stronger brand-audience relationships.