Tag: Customer service

What Good Personalisation Look Like To The Consumer

‘Personalisation’ started out as the in-store sales assistant who could instantly infer basic information about their customers, as well as. learn about their preferences and offer them advice throughout the browsing and buying journey. With the dawn of the digital age, retailers sought ways to replicate this one-to-one approach, whilst catering for far larger numbers […]

The Power of Online Reviews

When consumers decide to make a big purchase, such as a new computer, a winter coat, or an all-inclusive holiday package, they usually start their purchase journey with checking the brand’s digital channels: a website, a Facebook page, or a blog.  They then move on to comparison shopping, to see how the product or service […]