2018 is the year of less waste and more Measurable Marketing Campaigns

Marketers believe that nearly 30% of their marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. With marketing budgets under more and more pressure in today’s fast-paced and channel rich sector, the need to stamp out wasted marketing efforts has never been greater.

Measure your metrics, measure your success – If you cannot properly measure what your money is doing for you, then you are wasting it. Marketers measure to understand where to prioritise their spending, whether it is investing more or investing less in a certain activity. Everything is measurable to some extent, but metrics become much harder to evaluate when measured in silos. Marketing that is not measured and is not attributed is at high risk of duplication, waste, and general sub-optimal performance. Also, without measurement, detection of fraud becomes significantly harder.

Make your money mobile – Mobile is the hub of digital marketing today. Marketing research suggests that mobile and online advertising is vital to marketing success. Your marketing budget should be moving towards digital and mobile advertising because you get the most specific, targeted and measurable results, and it is where the customers are.

An over-the-top future – Always look ahead when planning your marketing budget. This year streaming videos and voice technology exploded in popularity, resulting in more marketing opportunities. Marketers with the foresight to invest in understanding the consumer experience of these devices now will undoubtedly benefit in the long-run. Marketers that prioritise measurable channels where their customers spend time will succeed. Marketers that can do that, as well as preparing for the content channels of the future will not only succeed but thrive.

Don’t waste your budget on meaningless marketing efforts. We offer excellent Digital and Online marketing and measurement services! Catch the Beat got your back.

What SEO will look like in 2018.

Google is constantly fine-tuning its technology and algorithm to improve its ability to seek out and display the right information to satisfy its users. The company usually deliver quite a few big changes throughout each year and it is important that all businesses keep track of these changes.

So, what will SEO look like in 2018? Firstly, the web’s focus is on mobile. Users are now turning to their mobile devices to search the web for business information, ratings, and reviews. There is a good chance that new, mobile-first designs will be a centrepiece of 2018 in web design and SEO. Since more customers are making online purchases via their phones, websites which are designed simply, elegantly, and can run fast even on less powerful devices, will all be greatly rewarded for its efforts.

Businesses should also be paying close attention to cyber protection and security. Invest in security systems and measures to protect websites and its data, including the personal information that users entrust businesses with.  Google is also very determined on making security one of the most important aspects of SEO. Any kind of breach in security will be punished with a steep decline in traffic, a hit in reputation, and loss of revenue.

Lastly, Google likes emerging technologies and rewards those who embrace them. With devices such as Amazon’s Alexa and Google’s own Home being available in living rooms worldwide, voice search and digital assistants are bigger than ever. Optimizing your own SEO for these programs is certainly complicated but also worth it. For instance, optimizing content for long-tail keywords is fantastic as most people do not search with keywords even when they type and far less when they speak to a digital assistant.

Ensure that your website and content are working effectively with the help of Catch the Beat!