Tag: voicetech

What voice innovation mean for search marketing

Voice-controlled devices introduced a newfound level of convenience with families relying on gadgets, such as Amazon’s virtual assistant – Alexa, to play music, check the weather, turn out the lights, and search for facts. These devices also changed consumers online purchasing behaviour, although it’s usually simple commodities. Furthermore, Google had some exciting breakthroughs at the […]

2018 is the year of less waste and more Measurable Marketing Campaigns

Marketers believe that nearly 30% of their marketing budgets are wasted due to poor strategic planning, incorrect channel focus and fraud. With marketing budgets under more and more pressure in today’s fast-paced and channel rich sector, the need to stamp out wasted marketing efforts has never been greater. Measure your metrics, measure your success – If […]