Tag: website

The marketing tool that was invented in 1971 still has the best conversion rate

What is email marketing? You ask – email marketing is both an art and a science. You have to clearly understand who your target audience is, and what value you provide them. At the same time, you have to be able to communicate that effectively in the subject of the email and then the body. […]

How can LinkedIn assist you to turn your connections into customers

Today, people share status updates, articles, and interact with each other within a business or professional context. And because LinkedIn has transformed as it used to just be for job seekers only. Your LinkedIn prospecting communications should always allude to the exclusivity and limited availability of whatever it is you are trying to offer. Nothing […]

What voice innovation mean for search marketing

Voice-controlled devices introduced a newfound level of convenience with families relying on gadgets, such as Amazon’s virtual assistant – Alexa, to play music, check the weather, turn out the lights, and search for facts. These devices also changed consumers online purchasing behaviour, although it’s usually simple commodities. Furthermore, Google had some exciting breakthroughs at the […]

Maximising ROI without compromising Customer Experience

We all know a fully integrated strategy across all departments within a company can be very complex. Each department operates with structured Key Performance Indicators (KPIs) that may include boosting profitability or customer feedback ratings. The trick is to ensure that all these departments operate in concert with each other so that different objectives can […]